Social
MEDIA MARKETING

Build your digital footprint with powerful campaigns that works

People are spending more and more time on social media networks because there is more reason for them to be there. As this number grows, this presents unlimited opportunities for brands and businesses to engage these users through online conversions.

As people become more active on social media, they also become empowered to take control of the type of information they choose to receive. The era of mass broadcasting and blasting is over. The audience is now king and brands have to tailor thier advertising and marketing messages such that they appeal to the changing needs of these connected consumers

We will set your strategic social media objectives through the use of our internal framework which manages the 3 most important aspects of social media marketing; customers, the community and conversions.

Through leveraging on the power of social media, we will create a brand that will both influence your targeted audience and generate conversions.

Companies, news publications, celebrities, and brands all compete simultaneously for attention on social media networks. In order to rise above the fray, we must determine what value your brand/product can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to create campaigns across your social media networks.

Using data and analytics, we then create custom frameworks to optimise the campaigns in real-time and track success against the brand’s predetermined marketing objectives.

The insights and discovery guide us as we craft a single unifying theme that will be the foundation for all campaigns across all channels of social media. This primary theme allows us to develop your brand’s character and personality, while outlining how to best activate it on each social media platform.

We will also map out your brand’s social media strategy, determining whose influence it will seek to leverage on, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.

With your social media strategy firmly established, we now look to stretch across multiple touch points to maximize its impact. We will create campaign plans that will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a daily basis will be outlined, along with content launch timing and dependencies for each social media channel.

Activating and Implementing your Social Media Strategy

We will begin implementing the agenda laid out in our strategy – producing and reviewing content for social media platforms; shooting videos, reaching out to influencers, establishing community management for your channels, and engaging in paid social media amplification.

Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends discovered and identified through research, for each specific social media platform.

Progressively, we begin to build and train a more social organization and launch content distribution. The result is a holistic online social presence that maximizes your brand’s relationship with its consumers and targeted audience.

As the social media marketing strategy rolls out, we continually measure content performance and conversation across all social media platforms. This data provides real-time insights to help us optimize your KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.

With this data we will be able to understand what works and what doesn't work for your brand. Optimising each and every one of your campaigns to meet your business goals.