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Our Approach
A Data-Driven System
Companies, news publications, celebrities, and brands all compete simultaneously for attention on social media networks. In order to rise above the fray, we must determine what value your brand/product can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to create campaigns across your social media networks.
Using data and analytics, we then create custom frameworks to optimise the campaigns in real-time and track success against the brand’s predetermined marketing objectives.
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Our Expertise
Developing your Social Media Presence
The insights and discovery guide us as we craft a single unifying theme that will be the foundation for all campaigns across all channels of social media. This primary theme allows us to develop your brand’s character and personality, while outlining how to best activate it on each social media platform.
We will also map out your brand’s social media strategy, determining whose influence it will seek to leverage on, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.
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Our Process
Bringing your Marketing Campaign to Life
With your social media strategy firmly established, we now look to stretch across multiple touch points to maximize its impact.
We will create campaign plans that will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a daily basis will be outlined, along with content launch timing and dependencies for each social media channel.
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Mobilising Elements of your Strategy
Activating and Implementing your Social Media Strategy
We will begin implementing the agenda laid out in our strategy – producing and reviewing content for social media platforms; shooting videos, reaching out to influencers, establishing community management for your channels, and engaging in paid social media amplification.
Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends discovered and identified through research, for each specific social media platform.
Progressively, we begin to build and train a more social organization and launch content distribution.
The result is a holistic online social presence that maximizes your brand’s relationship with its consumers and targeted audience.
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Measuring Campaign Effectiveness
Analysing and Optimising your Campaigns
As the social media marketing strategy rolls out, we continually measure content performance and conversation across all social media platforms. This data provides real-time insights to help us optimize your KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.
With this data we will be able to understand what works and what doesn't work for your brand. Optimising each and every one of your campaigns to meet your business goals.