Build your digital footprint with powerful campaigns that works
People are spending more and more time on social media networks because there is more reason for them to be there. As this number grows, this presents unlimited opportunities for brands and businesses to engage these users through online conversions.
As people become more active on social media, they also become empowered to take control of the type of information they choose to receive. The era of mass broadcasting and blasting is over. The audience is now king and brands have to tailor thier advertising and marketing messages such that they appeal to the changing needs of these connected consumers
We will set your strategic social media objectives through the use of our internal framework which manages the 3 most important aspects of social media marketing; customers, the community and conversions.
Through leveraging on the power of social media, we will create a brand that will both influence your targeted audience and generate conversions.
A Data-Driven System
Companies, news publications, celebrities, and brands all compete simultaneously for attention on social media networks. In order to rise above the fray, we must determine what value your brand/product can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to create campaigns across your social media networks.
Using data and analytics, we then create custom frameworks to optimise the campaigns in real-time and track success against the brand’s predetermined marketing objectives.
Developing your Social Media Presence
The insights and discovery guide us as we craft a single unifying theme that will be the foundation for all campaigns across all channels of social media. This primary theme allows us to develop your brand’s character and personality, while outlining how to best activate it on each social media platform.
We will also map out your brand’s social media strategy, determining whose influence it will seek to leverage on, which consumers can be enlisted as advocates, and which audiences are ripe for targeting through paid media.
Bringing your Marketing Campaign to Life
With your social media strategy firmly established, we now look to stretch across multiple touch points to maximize its impact.
We will create campaign plans that will provide an overview for editorial communications, and a defined content production schedule for generating compelling communications on a daily basis will be outlined, along with content launch timing and dependencies for each social media channel.
Mobilising Elements of your Strategy
Activating and Implementing your Social Media Strategy
We will begin implementing the agenda laid out in our strategy – producing and reviewing content for social media platforms; shooting videos, reaching out to influencers, establishing community management for your channels, and engaging in paid social media amplification.
Our creative team begins to develop content for specific audiences, based upon specific behaviors and trends discovered and identified through research, for each specific social media platform.
Progressively, we begin to build and train a more social organization and launch content distribution.
The result is a holistic online social presence that maximizes your brand’s relationship with its consumers and targeted audience.
Measuring Campaign Effectiveness
Analysing and Optimising your Campaigns
As the social media marketing strategy rolls out, we continually measure content performance and conversation across all social media platforms. This data provides real-time insights to help us optimize your KPI’s in relation to business objectives. We capture this analysis in daily, weekly, monthly, and campaign reporting that provides insights to fuel future marketing activities.
With this data we will be able to understand what works and what doesn't work for your brand. Optimising each and every one of your campaigns to meet your business goals.
Social Media Case Study
LIVE IT, GORGEOUS!
Live it, Gorgeous! worked with GMN Digital Marketing on a three-month Facebook campaign to gather more fans and uncover useful insights and personal tastes from its customer base. By the end of the campaign, we helped Live it, Gorgeous! Facebook Page generate over 200,000 Likes and was recognised as one of the Top 50 Social Media Platforms in Singapore according to Starcount.com.
• Better understanding and ability to respond to consumers instantly
• Capture conversation proof points to measure campaign success
• Uncover useful insights and personal tastes from its customer base
• Creating content from trend data
• Drive incremental product sales via smarter campaign tactics
Contact us for all your Branding needs
Have a project you’re interested in discussing with us?Drop us a line below, we’d love to talk.