Why Brand Identity Matters
Creating a brand identity begins with identifying your brand values and culture. Before we start, we always investigate, listen and learn – from you. We ask questions, lots of them. Creating a successful brand identity entails painting a complete picture of your business, your values and culture; a 360 degree display of who you are.
Armed with the right background, we could then proceed with designing a logo that is not only timeless, memorable but also evokes emotion from the target audience. After which, we go on to establish brand recognition by determining the fonts, colour scheme, graphics and all the essential emotive components. In addition, we will create and supply supporting materials like brand books/style guides/brand guidelines which will help to ensure a consistent brand image and identity is carried through to your audience at all times.
Creating an effective brand identity is essential to relay the culture and essence of your business to your target audience, in the hopes of creating good value and brand loyalty for stakeholders and clients respectively.
Keeping your brand’s image, personality, and reputation in good standing takes time, discernment, and attention. As you focus on the day-to-day tasks of running a successful business, it’s easy to forget about branding and marketing. It takes quality time and effort to keep your brand’s image, identity and reputation in good standing.
It is easy to forget about marketing your brand as you focus on the day-to-day tasks of running a successful business. Before you know it, your brand looks nothing like it did initially. GMN Brand Consultancy has the expertise and capabilities to help you manage your entire brand and marketing plan, all while keeping your message strong and consistent